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Interview met Don Tapscott – via BigThink

Filed under: Uncategorized — Jan-Willem Beekmans @ 14:37

Don was recently interviewed on, which is an online forum connecting people and ideas. In the short video above, Don discusses why traditional marketing strategies no longer work, and why relationship building with customers should be a company’s top goal. This is particularly true of N-Gen customers, who want to have a relationship with companies and help them co-innovate great products.

Here is some background about the website: “Through an ever-expanding platform of knowledge content, including in-depth interviews with the world’s leading experts, Big Think is a vital hub for important information to help you function, and succeed, in a rapidly changing world. In keeping with our belief that crucial information should be freely shared, discussed and debated, we have developed a full menu of tools to engage, disseminate, and subscribe to uniquely powerful content. Whether you use Twitter, Facebook,, Delicious, Google Reader, Vimeo, YouTube, a personal blog, Tumblr, or any application with an RSS feed, Big Think allows you to share bright ideas with the wider Big Think audience as well as your personal cadre of lively thinkers—quickly and easily.”

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